In this article, I will try to explain in 3 steps what makes a person interesting on this very specific social network. Additionally, I will talk about what to avoid, and how to build a deeper connection with the people who read your posts – so they feel like they’ve known you all your life.
1. Answering 2 important questions: who are you and what do you write about
The whole process consists of 3 stages, but the first is very important in order to get into the position of being successful on this social network at all.
We’ll start from writing posts. The two questions that need to be answered and defined in the beginning are who you are and what you write about. In my case, I’m a Social Media Manager and I write about marketing.
Why is it important to define the answers? Because it is very easy to wander off into writing, so after a couple of weeks you will notice that you have written some topics that have nothing to do with your profession.
Rule No. 1 when writing: write about the subject you’re working on.
If my job is marketing, why would I write about motivation? Did you just think of a person you regularly see on Linkedin who writes some general proverbs all day long and throws out motivational pictures? She may be specialized in organizing celebrations, but we see her as the person who bombards us with quotes we have read 200 times before.
It is very important that you follow this rule. From time to time, you will want to share a quote that had a huge impact on you, and write about philosophy and your worldviews, but try to resist. One should not blindly follow this rule, but in 99% of cases it is correct. Limit yourself to writing only 1 post a month that has nothing to do with your profession. This way you will be able to follow the first rule, which means that we are moving on to the next step.
Rule No. 2 when writing: ALWAYS have an opinion on a topic. Let’s say you followed the first step and are writing about the subject matter which you are an expert at. However, no one is liking or commenting on your post.
What is the problem?
In the sterility of your posts. Here’s an example.
Amazon will have 70 Boeing planes in its fleet by the end of next year.
And now what? – asks the reader. What does it mean?
That is the question you are answering. Below the post you can add: This means that Amazon is entering the shipping business, where their competitors are their current partners: FedEx and UPS.
In addition to the aircraft it buys constantly, Amazon owns more than 25,000 vans, an Amazon Flex system that works similarly to Uber but for delivery, and also works to develop autonomous robots and drones that will carry packages to the customer.
I believe Amazon will beat the aforementioned giants from the transportation industry in the long run by having the largest market share.
Ahaaa! Is that so… – the reader thinks. So that’s Amazon’s tactic. They also want to be a delivery service. That’s an interesting thought, I like this Matthew. We’ll see what he says next.
What is the sterility of publication? When a post is information only.
How is a post enriched? This is achieved by giving your opinion, your view on the topic of the post.
See the example above. The first sentence provides information, which in most cases does not concern our readers.
We then gave our opinion why Amazon is doing this and what their tactics are. We further supported our vision of new information (number of other vehicles, delivery service, robots).
And finally, we gave a prediction. What will happen? Amazon will beat its competitors in shipping in the long run.
People like to listen to predictions. Even if these predictions are underpinned by logical thinking and arguments – you grow in the eyes of the reader. This means that you are so confident in the business you are doing that you are allowed to write down your predictions. And this is what potential clients love.
If you follow these 2 rules when writing posts on Linkedin (write about topics in your profession, and add your opinion in the post) you will be a very influential person on this social network. You will accomplish a lot by showing that you understand the subject you are dealing with.
Now let’s go to step two, what to do between posts.
2. How much attention should you give to others?
This step takes place between writing the posts. Use your time online to see what people are writing about and what triggers their reactions and comments. Try to distinguish between quality posts (the ones I advise you to write about) from the generic ones (stories about chewed up topics and motivation).
If people are going to show you that they agree with you through reactions and comments, you should be doing the same for them.
If you like status and agree with what was written – like. If you find great value/wisdom in what is written – comment. Try to act as you would like others to treat you – to recognize good things and reward them in just a few seconds.
Also, you can send a private message: Hey Michael, this post about amazon was great! I just wanted to say I liked it. Can’t wait for the next post! 🙂
Apart from the fact that this message will make Michael happy, it can also be very useful in the future if you need Michael’s help. Or maybe Michael will need yours, and the first step has already been made.
Also, you don’t always have to agree with the comments. If you come across something that doesn’t make sense, don’t be scared to disagree. But do so politely and completely professionally. Personally, I have a problem separating the professional from the private in some situations, which can sometimes cause harm. Avoiding any kind of unprofessional energy is highly advised and very useful.
If you see a great post on the Linkedin home feed and you don’t have that person in the connections – add them. This is handy because you are growing the number of your potential clients.
By following the next and last step, you will be even more influential on LinkedIn.
3. The icing on the cake – great profile
When someone needs a person from your profession or are just someone fascinated by your posts, they will want to see who is making them and they will enter your profile.
Make sure your profile is unique. Don’t bother writing about how valuable and hardworking you are, attributes like this makeup 96% of profiles and are useless. Instead, tell them a story, something that makes you unique. Something that will confirm your excellent post or comment. Make your profile the icing on the cake.
Some things to pay special attention to:
- Profile: It must contain a professional photo.
- Cover photo: As far as I can see, there are no rules for what works best for the cover, but just try to match the profile (think colors)
- Description: Uniqueness wins. When you come up with a description, if you need to put some humor in it – Don’t overuse it. You can look up great descriptions on the internet.
- Work experience: Explain it in detail. You have the option to write down exactly what you have done in the paragraph form. This will give you more insight into your potential clients in the past.
Keep in mind that your profile evolves with you. In the beginning, it might be a little bit of a struggle to get it right, but you can always change it. Also, make sure you occasionally take a look at your profile to see if there is any need for any modifications.
Thank you for reading this article. This was my view of the 3 rules that can make you an influential businessman on this very specific business network. I wish you much success in pursuing your career.