Everything About Google My Business listing | W3 Lab

Google My Business listing

Google My Business is a free service that allows you to manage your online presence and grow your business. Using GMB, you can set up what your business looks like on Google. It is quick and easy to set up and it includes a variety of things:

  • Photos of your business
  • A phone number that your customers can use to reach you
  • Your work hours, so people know when you are open for business
  • The official website of your business, for those who want to learn more
  • A share button, so people can share about you on their social media
  • The popularity of your business over time

How does GMB work?

When someone googles your business or your product, your GMB listing will show up (on the top of the page on mobile and on the right hand side on desktop), where your customers can see all needed information without a single click.

Should they decide to contact you, they can do so directly via the phone number provided on GMB. Or if they want to visit you and aren’t sure where you are exactly located, they can open your location using Google Maps. And not only this, but they can also leave reviews and read other people’s experiences with your brand. Pretty handy, right?

If you’ve just started a business and made a website for it, the first big step is search engine optimization, or SEO. It presents a set of strategies used to put you on the front page of Google. And Google My Business is a great and free way of achieving this.

If you want to know more about GMB, how to set it up, verify, and optimize it, this is the article for you.

gmb - google my business

How to set up a GMB listing?

  1. First you will have to be logged in with a Google account and go to google.com/business
  2. Press Start now and type in the name of your business
  3. Add a location that will appear on Google Maps
  4. Add service areas
  5. Select the region your business is based in
  6. Choose the category your business fits in the best (such as restaurant, bakery, hardware store, etc.)
  7. Add your business phone number and website
  8. Choose how you will verify your GMB listing

How to verify a GMB listing?

You can choose to verify it via:          

  • Postcard

You will be asked to provide your address and name, and after a few days you will receive a postcard with a code to verify your business.

  • Phone

After providing your phone number, you will receive a text with a verification code.

  • Email

The code is sent to your email.

  • Instant verification

If your business is already verified on Google Search Console, you might get an option to instantly verify your GMB account.

  • Bulk verification

If your business has more than 10 locations, this option might be available.

How to optimize your GMB account?

This part includes adding as much info and details as possible, so your business gets displayed when googled and so customers can find you more easily.

As previously mentioned, the fields you can fill in include a website, address, phone, opening hours and images. Additionally, a short video of your business can be added as well.

GMB listing also lets you include keywords related to your business, which is a huge part of SEO. Include important keywords and relevant phrases so new customers can find you more easily when they google you.

google my business listings guide

GMB photos

The photos include a cover photo (the first and biggest image that appears on GMB) and a profile photo, which is the one that appears when you post something (it is usually the logo of your business).

Usually, these photos include scenes of interiors or exteriors of businesses from different directions, shots of products and employees while they’re working.

How to edit your GMB listing?

If you make a mistake or simply wish to update current information, you can do so by clicking on your GMB, then going to Info and then clicking the pencil next to the information you want to edit. Don’t forget to press Apply when you’re done!

GMB reviews

Every GMB listing includes an option for customers to leave a review of your business or product. This is one of the most helpful parts of GMB because positive reviews will let new customers know that your business provides quality service. Keep in mind that by responding to reviews you encourage people to leave their own, so don’t forget to do that.

But responding only to positive comments isn’t all there is. You should also respond to the negative ones, but only in a professional and kind manner. No matter how mad or even wrong they are, never display anger because that’s highly unprofessional.

GMB advantages

Sure, it’s easy to set up but are the actual benefits of it? Let’s take a look:

Firstly, it’s free. You don’t have to pay anything to set it up and it’s guaranteed to appear when someone looks up your business.

Secondly, it contains a bunch of useful information. It helps people find you, because part of a listing is a location. Similarly, it helps people reach you as well, so they can contact you directly through the listing. This way, you are sparing your customers a ton of trouble, which everyone appreciates.

As already mentioned, Google My Business includes reviews, through which your potential customers can get convinced to give your business a shot. Reviews provide useful insight, so you can adjust your business using them.

And maybe above all, it shows professionalism. By using professionally taken photos and using the right ones, people will be impressed with your skill and taste. Google My Business helps you showcase your business in the best possible way.

GMB – Maybe the most useful service

As you can see, Google My Business is one of the most useful services to have when it comes to owning a business. The information you can provide is vast, and it not only helps you connect with the local community, but also improves your SEO rank.

If you’ve just started a business or have had one for a while but haven’t created a GMB listing yet, what are you waiting for?

It’s free and easy to set up, and guaranteed to help your business grow, so grab your camera and set your GMB listing up today.

Marija Milosavljević
Marija Milosavljević

Graduated as first in her class. Incredibly quiet and shy until the lag in Warframe turns her into a raging death-bunny.