What is off-site SEO?
Off-site or off-page SEO is the practice of increasing your website ranking through methods that are outside of your website.
A huge part of off-site SEO is linking or backlinking, but that’s not all there is to it. It actually consists of a number of elements, that, when optimized, can significantly improve your ranking on search engine result pages, SERPs for short.
Since it is so important, we are bringing you a post about how to do off-page SEO in 2020, so you can improve your website’s ranking even more.
How to improve your off-site SEO
1. Links – the most crucial part of off-page SEO in 2020
Before we start off with the most important part of off-site SEO, let’s look at why links are so crucial.
Links, also known as backlinks, inbound and external links, have a huge impact on search page rankings, and they show website legibility and quality.
If your small and not-so-popular website’s link gets featured on a bigger and more popular one, the search engine will think: ‘hey, if this huge website thinks they’re worth the link, they must be legit’, and that will grant you some points when it comes to the rank on said search engine. Links greatly increase trust, as well.
This is exactly why backlinking was so important when search engines first showed up and why it remains the most crucial part of off-page SEO in 2020, too. They’re hard to manipulate because people will only link to you if they think your content is great.
Let’s look at how to utilize the advantages of linking.
Website authority and content quality
Naturally, links on websites that have higher authority are worth more than links on websites with low authority. Sadly, there’s no easy way of earning links. You will either have to contact a website and ask them to feature your content or wait for someone to like your content so much that they think it’s link-worthy.
Before you contact a website, make sure that your content is top-notch. This means free of errors, informative, and useful. Include keywords that you found after doing keyword research, use subheadings, check the readability (I strongly recommend Yoast).
It is true that longer articles rank better, but most often, a shorter 1.000-word text that is all that people need. Short, sweet and useful, right to the point.
Make sure the content is relevant to the website
Also do keep in mind, your content will have to be similar to their business and what they do, because if it’s out of place, not only will they refuse to link to you, but the search engine will think that there’s foul play involved, such as paying for links.
Choose websites that post content similar to yours and be ready for them to send you their links that you will feature on your website. This way, you’re helping each other out and increasing both your search engine page rankings.
Don’t stress if a website refuses to link your content, there are always other ones. Start with smaller and less known websites and work your way up; this process takes a while, but greatly pays off in the long run.
Pay attention to the websites and their legibility
It’s true that the more links you have, the better, but make sure that you aren’t linking just anything and being featured on just any website. Search engines may ban your website if the content you’re linking seems spammy or if you’re getting featured on suspicious websites.
Always thoroughly check the websites before you contact them and if they contact you asking for you to link to them. Keep it relevant and above anything else, be careful.
So, to sum up, the most important parts of backlinking are: the popularity and legibility of the website that’s featuring your links, the content being related to the website, and the number of links on your website.
Let’s move onto other elements of off-page SEO in 2020.
2. Google My Business
This free service provides business owners with online presence for their businesses and a ton of benefits. Google My Business remains one of the most important parts of both on-page and off-page SEO in 2020.
If you own a restaurant and someone finds it in the search pages after looking for places to eat in their area, their next step will be googling your business. If you have a Google My Business listing, it will pop up on top of their search and will provide them with a ton of useful information, such as your working hours, your phone number, location, customer reviews, and it will also show photos of your business that you decide to use.
But that’s not all. A well-optimized Google My Business listing has a huge impact on off-site SEO. To optimize yours, fill in all the information and add photos and links where necessary. And maybe most importantly, include keywords related to your business.
Let’s look at the last but not least element of off-page SEO in 2020.
Social media platforms benefit businesses in many ways, and they’re part of off-site SEO, as well.
Google has denied the effect of social media on SEO and rankings, but there have been multiple studies like this one whose results showed some correlation between high-ranking websites and their strong social media presence.
Posting alone can gain you tons of traffic and visibility, not to mention social media marketing campaigns. You can also interact with your customers and provide great customer care. Respond to their questions and comments and encourage them to use your hashtags. Social media platforms also help build your reputation and brand recognition.
If you post your content to social media websites, it might get shared by people who like it, which will lead to mentions, additional shares, people clicking the links that lead them to your website
While your rank may not improve much (or at all) from using social media, the benefits of it are undeniable and it doesn’t hurt to try, you’ve nothing to lose.
Along with on-site SEO, off-site SEO is crucial for a good search engine page ranking.
To improve your off-page SEO in 2020, you should focus on linking, which is preceded by writing useful and informative content that other websites will want to link. Do your keyword research, use the relevant keywords, and format your text. After you’ve made sure that your content is quality, start sharing it and contacting websites (preferably higher authority websites) that might want to feature it.
Optimize your Google My Business listing and work more on your social media presence, as it can affect off-site SEO, as well.
Thank you for reading and good luck working on your off-page SEO in 2020!