Video Is The Most Important Type Of Post On Social Media. Period. | W3 Lab

Video Is The Most Important Type Of Post On Social Media. Period.

Yes, you read right. It’s not image anymore, with high resolution, a story-telling description and a lot of smiles, it’s video now.

Here are 3 facts to prove that:

  1. Video posts have 135% bigger organic reach that photo posts
  2. 64% of people are more likely to buy a product online after watching video
  3. Videos on Social Media have on average 1200% more shares than images and texts combined!

We all know why that is, or better to say, we all FEEL it. Videos are more ‘’human’’, they can show us much more than image or text, it doesn’t have to describe itself, a video is an explanation itself. It’s a presentation of a person or company that is in it.

It’s doesn’t matter if you use Social Media for business, entertainment, or some third stuff, the point is that videos will help you a lot.

You don’t post videos and/or have engagements? Learn how to improve that.

Video on Social Media

Videos on Social Media have on average 1200% more shares than images and texts combined!

How to create a video which will spread all over the internet?

First, you have only 2 seconds to grab the attention of the person that started your video. The practice of many popular influencers is they use first couple second to briefly show what will appear in the video, and that way consumer will watch full (or most) of the video just to see that scene his attention went to.

Second, technical details are important. We don’t need to spend time on explaining why the high definition of a video is as important as a good production and sound quality. A video is made to be watched, not to be skipped or scrolled.

Third, the story is the most important thing. A video needs to be interesting, can containing some kind of a funny joke if appropriate.

If you want more people to hear about you and your product/service on Instagram, we can help you with that. You can sleep better knowing that your business is in safe hands.

Do you have any questions for us? Ask us through our social networks, e-mail us, or give us a call! Feel free to reach out any time, so we can make your business stand out in the crowd, too.

Mateja Simić
Mateja Simić

Believes that Instagram is the best thing in world ever. Clearly he has never tasted beer.

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