Today we will talk about something we didn`t cover yet – social network marketing and its advantages.
At almost all times, we are surrounded by technology. At every corner, we can see people using their phones either to talk to someone or check their social media.
According to estimates, there will be more than 2.77 billion social network accounts in 2018. It’s safe to say that social media is here to stay, so why not utilize it when it comes to marketing?
So, let’s take a look at some advantages of social network marketing, them being ads, less marketing costs, attracting customers, building customer trust, feedback and improved ranking on search engines.
Social network ads are advertisements that are found on social media sites. They serve to grab the user’s attention and have them click to find out more about a brand and their services or products. Although relatively new, they quickly became one of the most frequently used marketing strategies.
The main reason why social ads are so successful is that they target audiences through demographic information so they can see your brand in their feeds. This information is being created when people are online and visiting websites, and it consists of their age, race, gender, purchases, and websites they frequently visit.
What this means is that, when you decide to use social ads to promote your brand, the social network of your choice will show it to people who have interests similar to it.
But knowing your customer demographic sometimes isn’t enough. You also need to be familiar with the demographic that is visiting the social network where you choose to put your ads on.
According to research done in 2018, YouTube has almost the same number of male and female members (male audience outnumbers female by 3%), while Pinterest has mostly female members. So if your brand is relevant to both genders, advertising on YouTube instead of Pinterest would be a smarter option.
One of the main reasons why ads (as almost all of the social network marketing promotion tools) are so widespread is because they are not as expensive as other advertising methods. They are cheaper than television ads and billboards, and more likely to be seen by customers.
A study done in 2017 has confirmed that almost half of adults 22 to 45 years old are not watching TV, choosing to watch content on apps on their phones and streaming services on their computers.
Therefore, by knowing your customer demographic and having ads on social networks they are likely to visit, your brand will surely get noticed and your income is guaranteed to increase.
With people all around us being on social media most of the time, it presents a good way of attracting new customers. We previously mentioned ads, but that is not the only way of putting your business out there. You might wonder, what can you do to attract more customers?
You can always organize:
You can also run competitions, one of the most popular kinds being the one where the winner needs to get the most votes or likes from their friends.
Hashtags can also be of great use.
On Twitter, brands often ask questions and ask people to respond with a hashtag (which is most often the name of the brand) in their answers. If a lot of people respond, the hashtag can start trending and attract a huge number of potential customers.
What does trending mean?
If you do not use Twitter and are unfamiliar with the term trending, it means that something is popular and talked about at the moment by a huge number of people. A list of the current trending topics appears not only at the front page of Twitter but also on every profile, making it even easier for your brand to get noticed if it is currently trending.
It is not enough only to attract customers, but to also have them stay and be loyal to your brand. This can be achieved by using your social network and interacting with your customers, which is one of the most important things when it comes to building trust. You can answer their questions and clear up any confusions they might have.
Additionally, people trust much faster when they see that there is a person behind the brand, and they are not dealing with a faceless corporation.
Being kind and respectful of your account makes people develop a certain fondness for your brand. For example, if there is a brand that is selling a product similar to yours, but they take hours or days to respond and aren’t professional, the customers will always prefer yours.
So, by just staying active, you are getting feedback and your customers can see that you are always ready to help.
Feedback is also one of the social network marketing “tools” that can be very helpful. Feedback is especially important because it shows you what your customers want. By posting polls or asking the customers for feedback on your product or service, you are getting information which can be of great help.
Comments are an indirect and valuable source of feedback where you can see how the customers feel about your product (whether they’re satisfied or not, if they are facing any issues or if they think anything can be improved).
Social network analytics are also very useful and always already built in, so their use is quite easy. They show you the number of people you interact with daily, how many people are talking about your brand and what your customers are interested in.
When people are looking up your brand in their search engines, you want them to actually get results instead of nothing being there. This is where social networks come in handy because they have an impact on this, too. They increase your online presence and traffic to your website.
When looking up any product or company, the first search result will always be their official website and the second one will be their Twitter. This is not a coincidence. They are always active on their Twitter accounts and posting images, retweeting videos, having people participate in polls, answering questions, or even being witty and funny from time to time.
So, by having multiple social network accounts with the same name as your brand, you largely increase the chances of people finding it when looking it up in search engines.
We hope this article has helped you understand the advantages of social network marketing. Using social media to promote your business might seem hard at the beginning, having a blank profile to make likable and no followers, but just by staying active and interacting with your customers, you are likely to gain followers fast.
If you have any questions, feel free to message us and good luck!