With over 326 million monthly users, Twitter is one of the top 10 most used social networks.
But how can Twitter be useful for your business?
Being a social media, its primary function is communication, which means that it is the perfect place for interacting with your customers.
However, this is not all Twitter has to offer and this article will cover some of the best uses of your Twitter for business.
How To Use Twitter for Business – 6 Easy Steps
1. Build your Twitter profile
First and foremost, your profile needs to be complete and related to your brand. Choosing your brand’s logo as the profile picture and its name for your Twitter handle is important because that is how people recognize you.
Display your location, so people can know where your business is based. Include a link to your official website, because the people visiting your profile will want to learn more about your brandhttps://w3-lab.com/commercial-website-misconceptions/. For your header image, choose something relevant to your brand, for example, a new product of yours.
The bio is probably the most challenging and most important part of a profile. It needs to be short and tell your followers exactly what your brand is all about. You can always come up with a short description and include a useful link for your followers.
2. Gain followers on your Twitter for business profile
Now that your profile is all set up, it’s time to start being active.
Start following people, and especially influencers. As their name suggests, those are people on social media who are able to influence other people and their opinions and purchases.
They usually have thousands of followers, and by tweeting about your brand they are promoting you. It was confirmed by Twitter itself that 49% of users make purchases based on recommendations from influencers.
Tweet regularly, but not too much, and about anything. It is important to keep your tweets brand-related, short, and interesting.
Despite the Twitter character limit being 280 characters per post, it doesn’t mean that you should reach it every time you tweet. People have short attention spans and sometimes are just not interested in reading that much, so they will just keep scrolling.
It is also important to know when your followers are online, and you can find out by using different Twitter tools (such as Tweriod). This tool analyses your follower’s tweets and is able to show you when they are most active, so you can post at that time.
Images and GIFs (Graphics Interchange Format, or animated images) grab people’s attention and as such, they can be very useful.
This isn’t only the case with images, but also links. It is proven that tweets that include links get 86% more retweets than tweets without them.
3. Interact with customers over Twitter
Gaining followers also mean gaining customers. Twitter (Twitter for business, or personal account) is convenient because you can interact with them in many different ways.
You can use both replies and DMs (direct messages) to respond to your customers.
If you look at the Twitter profiles of famous brands, you will notice that their profiles always have lots of replies. This will show people who are visiting your profile for the first time that you are reliable and ready to help at any given time.
Another feature that Twitter has is polls, which enable you to see what your customers want and how they feel about the products you are marketing.
4. Verify Your Twitter for Business Account
It may not seem like much, but the small blue checkmark next to a Twitter name is of huge significance.
Having it means that your business is credible, and as such people will trust you more.
The process of verification can be lengthy and hard, but once you become verified, it is of great help. It will grab people’s attention and, in a sea of fake accounts, it will show that your business is legit.
5. Use hashtags
Putting the symbol # in front of a word or a phrase with no spaces makes a hashtag.
When the same hashtag is used in a number of tweets, it starts to connect them so they all become part of the same category. So when someone looks up that hashtag in the search, they can see all the tweets that contain it. This makes your tweets more easily found.
But knowing how to make a hashtag isn’t enough. It is important to also know how to use them correctly. You need to make sure that the hashtag you have in mind hasn’t been utilized before. You should also aim to keep it short, so it’s quickly and easily used (don’t forget the character limit, too!).
People love tweeting at brands and getting retweeted or replied to. Having a hashtag is useful because you can encourage people to use it in their tweets. For example, when they are showing a picture of a product they just bought from you.
You can also always hold special competitions. For example, the first few people who use your hashtag in their tweets win a sale or a coupon.
When potential customers are searching for your hashtag, they will be able to see how many people have purchased from you and their experiences with your products.
6. Twitter Ads – Using Twitter for promotion
According to Twitter, in a period of 30 days after seeing the ad, 41% of their users buy the product that they saw.
There are three different kinds of ads on Twitter:
• Promoted Accounts
– These ads are used to display profiles and are a way of getting more followers. They are especially useful for brands for this exact reason.
• Promoted Trends
– These ads display a topic in the Twitter trending list, where the most popular current events and discussions can be found.
• Promoted Tweets
– As the name suggests, these are tweets that are also advertisements. Remember when we mentioned the effectiveness of tweets with images versus those that don’t have them?
Promoted tweets are most effective when they contain a short video. Another interesting Twitter statistic is that 76% of users visit a company’s website after they watch an ad containing a video.
All three types of ads can be found in the search results, on the home page, and on profiles, which makes them very useful.
While ads are a safe way of getting exposure, keep in mind that a well-composed tweet can serve as a free ad, too. Just follow our guide and include an image, GIF, or video and make it short and interesting.
We hope that these tips are of use to your Twitter for business marketing plans and we cannot wait to see your brand in our Twitter feeds. If you have more questions, feel free to call us or send us an email!
//Check out the latest post about social media trends in 2020.