The story
Cutting-Edge Makeover for Inspira Group
Our web design and development team faced a challenging project to rebrand and launch a new web presence for the prominent Serbian business, Inspira Group, within 60 days.
This project included:
Swift
Rebranding
Distinctive
Design Rate
58
Days deadline
Client Background and Challenges
Support for society
Inspira Group, formerly known as Infostud, is a digital services provider founded in 2000. They offer quality digital services, information, and tools to help people make important life decisions, and they emphasise community development and social initiatives in Subotica, Serbia.
In 2022, they rebranded as Inspira Group and are committed to supporting smaller towns in Serbia, fostering a healthy environment, and contributing to various positive initiatives in society. We enabled this rebranding to be a true success.
The Goal
Complete rebranding in less than 60 days
The goal of this project was a successful rebranding of Inspira Group, a prominent business conglomerate in Serbia.
Within a demanding 58-day timeline, our objective was to execute a comprehensive rebranding strategy, which included the introduction of a new logotype and colour scheme while ensuring the corporation’s continued recognition in the market.
Solutions
Unique website design made from scratch
Our solution was to create a unique website design entirely from scratch, coupled with web development featuring innovative animations.
This approach ensured that the Inspira Group’s online presence would be visually captivating and technologically advanced, aligning perfectly with their rebranding objectives.
The success of this project hinged on exceptional communication between our team and the Inspira Group.
The collaboration was marked by efficient feedback loops that played a pivotal role in meeting the tight deadline.
Our designer, collaborating with the Inspira group’s team, designed all video content and visual elements for the new website, ensuring that the design was both aesthetically pleasing and aligned with the corporation’s vision.
The web development process followed a structured path:
Design Suggestion: Our team proposed a comprehensive design concept.
Client Feedback: The Inspira Group provided prompt and constructive feedback.
Development: We initiated the development phase based on the agreed-upon design.
Client Feedback: Continuous client feedback during development ensured alignment with their expectations.
The Results
Successful Rebranding
- The result of our collaboration culminated in the creation of a website boasting a strikingly distinctive, innovative, and future-oriented design.
- This design not only fulfilled its primary objective of introducing the Inspira Group to the market with its new branding but also achieved the critical feat of preserving the corporation’s established recognition.
- Now, the Inspira Group’s online presence serves as a visual testament to their evolution and unwavering commitment to remaining at the forefront of their industry, embracing change, and embracing the future.
- Overall, W3 Lab’s expertise in web development and design, combined with Inspira’s dedication to providing fast feedback, resulted in a successful project that significantly enhanced online presence and business growth.
Client satisfaction
The client was very satisfied with the final appearance of the site.
Days deadline
The tight deadline for a project of this magnitude proved to be a great challenge.
“It has been a pleasure working with the W3lab team. Their agile approach, responsiveness, creativity, and adherence to all agreed-upon deadlines have contributed to Inspira Group getting the website it deserves. In any case, feel free to assess it yourself by clicking on inspiragrupa.com.”
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