Get ahead of competition with our custom digital solutions and marketing campaigns.

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Immediate results with PPC Marketing

Dominate industry-related keywords with our expert PPC bidding strategies. Get your products and services to the top page of Google and skyrocket your growth, all while staying cost-effective.

LET'S TALK - call us anytime We are proudly in Google Partner program

PPC tools & plartofrms we use include something

To make the most of Google Ads W3 Lab's experts use a variety of tools starting from built-in Google Ads tools, to premium external tools.

Platforms & tools we use include
  • Google Ads
  • Meta Ads
  • Google Merchant Center
  • Google Analytics
  • Google Tag Manager
  • SEMRush, Ahrefs and HotJar
Google Partner

Work with W3 Lab - Certified Google Partner

Trust is essential when it comes to choosing a PPC marketing partner. That's why we're proud to say that we've been awarded the esteemed Google Partnership Certificate for PPC marketing.

Book a call
Spent $1,460
Earned $2,730

Meet our Google Ads team

W3 Lab's PPC Specialists

Young but with a ton of experience, our team is eager to face the biggest challenges in PPC Marketing.

"PPC marketing is easy when you know it."

PPC Expert

"People look young when they're in love. I love PPC"

PPC Expert

"Crafting visuals that mesmerize and captivate!"

Design Expert

"Silent in meetings, loud in results."

Google Ads Expert
Case Studies

Results in Action.

Quick fixes might give you a short win, but being scrappy has its limits. Take a look at our 'Results in Action'. Here we show how good planning and great teamwork can help you reach higher and last longer.

How our PPC management services work

PPC is there to maximize your online sales in almost no time. This is how we do it:

Setting Goals


Strategy development



Primary objectives

We engage in a comprehensive consultation with our clients to unearth their primary business objectives. Then we aim to align our strategy with their unique goals.

Defining KPIs

We collaborate with the client to establish measurable metrics crucial for the campaign’s success, such as click-through rates, conversion rates, and ROAS.

Budget formulation

Determining an appropriate budget that will help our clients achieve their objectives is one of most important tasks.

Specifying long-term objectives

Finally, we ensure that these goals are not just short-term achievements but are also aligned with the client’s long-term vision for their business.

Online business

This is the part where we delve deep into the data. We scrutinize every aspect of your business to identify strengths, weaknesses, and opportunities for improvement.

Ads itself

Our team conducts a thorough examination of ad performance, scrutinizing click-through rates, conversion rates, and the quality score of your ads.

Keyword analysis

We analyze the effectiveness of your chosen keywords, identifying high-performing keywords that should be emphasized and low-performing ones that may need adjustment or replacement.

Landing page analysis

We assess the relevance and quality of your landing pages to ensure they align with the user’s search intent and encourage conversions. Any necessary optimizations are identified and implemented.

Competition analysis

We evaluate your competitors’ strategies, identifying areas where we can gain a competitive edge, whether it’s through ad positioning, ad extensions, or budget allocation.

Strategy basics

In this phase we transform insights from the analysis phase into a comprehensive PPC plan. We craft a tailored strategy that aligns with your business goals.

Keyword strategy

We meticulously select and organize keywords, incorporating high-converting, relevant keywords while weeding out irrelevant ones.

Ad copy and creative development

We create compelling, targeted ad copy that resonates with your audience and aligns with the keywords selected.

Bid management and budget allocation

We establish bid strategies that optimize for your objectives. Budgets are allocated intelligently across campaigns to ensure optimal performance.

Audience targeting and segmentation

We define and refine audience personas to ensure your ads reach the right people at the right time.

Planning to execution

We leverage the insights gathered from the earlier phases, including keyword research and audience targeting, to create ad campaigns that are highly relevant to your target audience.

Creating campaigns

At this stage, we leverage the insights gathered from the earlier phases, including keyword research and audience targeting, to create ad campaigns that are highly relevant to your target audience.

Creating ad copy

Ad creation involves crafting compelling ad copy that adheres to the character limits and guidelines of each advertising platform.

Monitoring performance

Effective bid management is crucial during the advertising phase. We monitor bid performance closely and make adjustments based on real-time data to maximize your ad’s visibility while staying within your budget.

Continuous optimisation

We A/B test different ad variations, landing pages, and bid strategies to fine-tune your campaigns for the best results. Regular performance analysis and adjustments ensure that your PPC efforts are constantly improving.

Ongoing optimisation

At our agency, every marketing campaign is subjected to continuous improvement efforts to ensure that it delivers the best possible results.

Keeping up with the innovations

We stay at the forefront of industry trends and embrace the latest PPC techniques and technologies. This commitment allows us to adapt to changes in the digital landscape and stay ahead of the competition.

Maximising machine learning effectiveness

Machine learning techniques play a pivotal role in this phase. By harnessing the power of AI and machine learning algorithms, we can analyze vast amounts of data in real-time.

A/B testing

A/B testing is a cornerstone of our optimization efforts. We regularly test different ad variations, landing page designs, and targeting strategies to identify what resonates best with your audience. These insights guide our ongoing campaign refinements.

Detailed reporting and insights

Regular performance analysis is fundamental. We provide detailed reports and insights, ensuring full transparency on campaign progress. We collaborate closely with our clients to make informed decisions and adjustments that align with their evolving goals and market dynamics.

Awarded with an average of 5.0 on Google

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