Immediate results with PPC Marketing
Dominate industry-related keywords with our expert PPC bidding strategies. Get your products and services to the top page of Google and skyrocket your growth, all while staying cost-effective.
LET'S TALK - call us anytime We are proudly in Google Partner program
PPC tools & platforms we use
To make the most of Google Ads W3 Lab's experts use a variety of tools starting from built-in Google Ads tools, to premium external tools.
Platforms & tools we use include
- Google Ads
- Meta Ads
- Google Merchant Center
- Google Analytics
- Google Tag Manager
- SEMRush, Ahrefs and HotJar
Work with W3 Lab - Certified Google Partner
Trust is essential when it comes to choosing a PPC marketing partner. That's why we're proud to say that we've been awarded the esteemed Google Partnership Certificate for PPC marketing.
Book a call
Meet our Google Ads team
W3 Lab's PPC Specialists
Young but with a ton of experience, our team is eager to face the biggest challenges in PPC Marketing.
"PPC marketing is easy when you know it."
STEFAN SOVRLIĆ
PPC Expert
"People look young when they're in love. I love PPC."
DINO MURIĆ
PPC Expert
"Crafting visuals that mesmerize and captivate!"
MILJANA BLAGOJEVIĆ
Design Expert
"Silent in meetings, loud in results."
JOVANA GVOZDIĆ
Google Ads Expert
Results in Action.
Quick fixes might give you a short win, but being scrappy has its limits. Take a look at our 'Results in Action'. Here we show how good planning and great teamwork can help you reach higher and last longer.
How our PPC management services work
PPC is there to maximize your online sales in almost no time. This is how we do it:
Setting Goals
Analysis
Strategy development
Advertise
Optimisation
Primary objectives
We engage in a comprehensive consultation with our clients to unearth their primary business objectives. Then we aim to align our strategy with their unique goals.
Defining KPIs
We collaborate with the client to establish measurable metrics crucial for the campaign’s success, such as click-through rates, conversion rates, and ROAS.
Budget formulation
Determining an appropriate budget that will help our clients achieve their objectives is one of most important tasks.
Specifying long-term objectives
Finally, we ensure that these goals are not just short-term achievements but are also aligned with the client’s long-term vision for their business.
Online business
This is the part where we delve deep into the data. We scrutinize every aspect of your business to identify strengths, weaknesses, and opportunities for improvement.
Ads itself
Our team conducts a thorough examination of ad performance, scrutinizing click-through rates, conversion rates, and the quality score of your ads.
Keyword analysis
We analyze the effectiveness of your chosen keywords, identifying high-performing keywords that should be emphasized and low-performing ones that may need adjustment or replacement.
Landing page analysis
We assess the relevance and quality of your landing pages to ensure they align with the user’s search intent and encourage conversions. Any necessary optimizations are identified and implemented.
Competition analysis
We evaluate your competitors’ strategies, identifying areas where we can gain a competitive edge, whether it’s through ad positioning, ad extensions, or budget allocation.
Strategy basics
In this phase we transform insights from the analysis phase into a comprehensive PPC plan. We craft a tailored strategy that aligns with your business goals.
Keyword strategy
We meticulously select and organize keywords, incorporating high-converting, relevant keywords while weeding out irrelevant ones.
Ad copy and creative development
We create compelling, targeted ad copy that resonates with your audience and aligns with the keywords selected.
Bid management and budget allocation
We establish bid strategies that optimize for your objectives. Budgets are allocated intelligently across campaigns to ensure optimal performance.
Audience targeting and segmentation
We define and refine audience personas to ensure your ads reach the right people at the right time.
Planning to execution
We leverage the insights gathered from the earlier phases, including keyword research and audience targeting, to create ad campaigns that are highly relevant to your target audience.
Creating campaigns
At this stage, we leverage the insights gathered from the earlier phases, including keyword research and audience targeting, to create ad campaigns that are highly relevant to your target audience.
Creating ad copy
Ad creation involves crafting compelling ad copy that adheres to the character limits and guidelines of each advertising platform.
Monitoring performance
Effective bid management is crucial during the advertising phase. We monitor bid performance closely and make adjustments based on real-time data to maximize your ad’s visibility while staying within your budget.
Continuous optimisation
We A/B test different ad variations, landing pages, and bid strategies to fine-tune your campaigns for the best results. Regular performance analysis and adjustments ensure that your PPC efforts are constantly improving.
Ongoing optimisation
At our agency, every marketing campaign is subjected to continuous improvement efforts to ensure that it delivers the best possible results.
Keeping up with the innovations
We stay at the forefront of industry trends and embrace the latest PPC techniques and technologies. This commitment allows us to adapt to changes in the digital landscape and stay ahead of the competition.
Maximising machine learning effectiveness
Machine learning techniques play a pivotal role in this phase. By harnessing the power of AI and machine learning algorithms, we can analyze vast amounts of data in real-time.
A/B testing
A/B testing is a cornerstone of our optimization efforts. We regularly test different ad variations, landing page designs, and targeting strategies to identify what resonates best with your audience. These insights guide our ongoing campaign refinements.
Detailed reporting and insights
Regular performance analysis is fundamental. We provide detailed reports and insights, ensuring full transparency on campaign progress. We collaborate closely with our clients to make informed decisions and adjustments that align with their evolving goals and market dynamics.
Awarded with an average of 5.0 on Google
We developed great business relationship with W3 LAB and their dedication to our website is evident. They are so accurate and precise that made our communications really simple. Advices that we received made a meaningful difference to our website.
Miloš Novitović, APSF Stefan and his team have quickly recognized our goals and needs for our company’s website.
The website that they’ve made has considerably improved the presentation of our company on the Internet and among the clients.
It’s our utmost pleasure to recommend this team to anyone.
Dolores Kukobat, CO-Owner and CEO, EAGLE UNITED I am very pleased with the services provided by W3 Lab. They are very responsive and have a high-quality service that also meets the agreed deadlines. We know that as clients we are not very “easy” to work with, so it was a pleasant surprise that the W3 Lab was very flexible in meeting our goals. They offer a complete service, the projects not only look nice but are also technically highly optimized and with high performance. In the end, I would like to mention that they have an exceptional price-quality ratio for their services, which is a pleasant surprise.
Branko Zrnić, ATI Project I can’t thank Stefan and the team at W3 for their work on my Google Ads account. I have been in business for 27 years and noticed that my competitors’ rankings were much higher than mine. Within 2 weeks I saw a 50-60% increase in site traffic, customer inquiries, and especially phone calls.
Chris & Doris Serino, Strictly Shower Doors Ready to elevate your business? Let's start.
Connect with us,
and let's achieve growth together.
Work with W3 Lab.
Please choose the services you're interested in, and we'll tailor our approach to your goals.