The story
Rising Above the Crowds - SEO Wins & Traffic Soar
Our SEO team faced the challenge of enhancing online visibility and boosting website traffic for a No1 telecommunications company in an extremely competitive market.
In just 3 short months we achieved this goal!
We created an SEO strategy that included content creation, web development, and web design.
This project resulted in:
30%
Organic traffic growth
54%
Engaged sessions increase
1st
Place rankings
Client Background and Challenges
Elevating online presence
Mts d.o.o., a telecom company in Serbia, came to us with a challenge: boost their online presence and website traffic.
Their current SEO strategy needed a revamp to keep up with the digital game. We set out to create a customized plan, focusing on better content and tech optimization.
The Goal
Standing out in the crowded tech scene
To make mts d.o.o. become MORE VISIBLE and STAND OUT online in the crowded telecom and tech scene.
To achieve this overarching goal three minor goals were set. The goals were: INCREASING VISIBILITY, INCREASING RANKING, INCREASING TRAFFIC.
Solutions
Battle on all fronts
To fulfill the set goals our team created a new SEO strategy which included a little bit of everything.
The changes were made to the content, development, and design of the website.
The strategy consisted of:
Content creation.
Content improvements on the page listing mobile devices on offer.
Single blog page design improvements.
Using content categories for a better UX and UI.
Competition analysis.
Analysis of trends in technology.
These changes were implemented to enhance the company’s online visibility and competitiveness in a crowded market.
To attract more traffic and engage users effectively, the focus was on content quality, improving user experience, and staying updated with industry trends and competition.
Ultimately, the goal to elevate the company’s position in the tech and telecom sectors was a success.
The Results
An SEO success
- In the third quarter of 2023, Mts d.o.o. achieved significant SEO success by strategically optimizing their website and generating relevant content, notably focusing on new products such as the iPhone 15. This effort resulted in remarkable outcomes:
- Increased Traffic: An impressive 30% organic traffic growth, with a notable rise from 65,558 to 85,344 users compared to the previous quarter.
- Enhanced Engagement: a 54.36% increase in engaged sessions, with the average session duration growing from 56 seconds to 1 minute and 4 seconds, showcasing improved user engagement.
- Improved Rankings: High rankings for competitive keywords such as “mts iPhone 11 pro max 256 GB” (ranked 1), “iPhone 15 mts” (ranked 2.53), and “iPhone 15 price in Serbia” (ranked 3.38). Moreover, dominating top positions were attained for keywords like “mts robot vacuum cleaner,” “mts doo packages,” “mts doo tariffs,” and the branded keyword “mts doo.
Organic trafic increase
Compared to the previous quarter.
rankings
The website now ranks for many new, highly competitive keywords.
“As a collaborator on projects with W3Lab, I am pleased to recommend this agency that offers everything needed for digital success and real results. With their talent, these young and energetic individuals provided us with everything necessary for marketing and online business. The web design they created for us allowed us to expand our scope of business, and they executed that job excellently. Perfect advertisements, new campaigns, interaction with people, social media advertising, SEO, and striking slogans – all enabled our business to reach a higher level. All recommendations for this team.”
What we used
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