It’s 2022 and Facebook is still the most used platform by both consumers and marketers.
Facebook ads can reach up to 36.7% of the adult population. This is the highest percentage of all social media platforms.
Despite the rise of new social media platforms, some more successful than others, Facebook is still holding up and going pretty strong.
Facebook Ads are still bringing a ton of revenue to businesses. Facebook Stories have become more popular than Snapchat stories despite Snapchat coming up with them. Facebook Live earned hundreds of millions in the last few years.
That is why we are bringing you a post about the 11 Facebook trends for 2022, so you too can get ready for the features that will be especially popular.
- More E-Commerce websites
- Live shopping
- Mobile advertising
- Higher Facebook ad costs
- AR and VR
- Longer captions
- Facebook groups
- Facebook Stories
- User-generated content
- Page Customization
- The Chatbots
If you want to know how Facebook trends can help you grow your business to new heights, this is the perfect text for you.
So, let us begin.
1. Increasing use of E-Commerce websites
As e-commerce has grown steadily over the years, it has never been more competitive. However, the market is also larger than ever before.
While some may have thought this expansion of online shopping and related services is temporary, a number of experts believe the shift to e-commerce is permanent.
In 2022, Facebook has further expanded e-commerce with more shoppable posts and streamlined payment processes.
With this so important Facebook trend, you can easily discover new products and get more product alerts.
Facebook introduced its Facebook Shops, which give customers an opportunity to browse and purchase products directly on Facebook.
Furthermore, if you have Facebook shops, you can tag your products right in your posts.
This way helps you boost awareness and keep interested people engaged, but also it will help you convert more customers.
Many of the trends that have emerged will continue to evolve, and e-commerce retailers will need to incorporate them to sustain and grow their business.
2. Advantages of Live shopping for your business
Live Shopping on Facebook combines the fun of live video with the convenience of online shopping.
Any business that sells products online can create a Shop on their business Facebook page. On this page, customers can view and buy products without ever having to go to an official website.
Facebook makes it easy to create, design, and customize your Shop, and you can set it up to work across Facebook and Instagram.
Brands can show their products straight from their shop, interact with customers, and sell right from the live broadcast.
Consumers can discover the latest products from their favorite brands and ask questions about size, fit, and tips in real time.
From the seller’s point of view, this Facebook trend allows you to reach more customers, sell your product easily and show the actual performance of your product.
Also, your customers will feel more secure and you will gain their trust and loyalty.
Live Shopping is already a huge trend, and it’s becoming more popular globally.
3. Mobile advertising is the future of advertising industry
In simple terms, Mobile advertising is the type of product/services advertisement technique that you see on your smartphones.
This Facebook trend is essentially a part of mobile marketing. It is using traditional techniques and strategies to collect data.
This data may include consumer profiles, demographics, habits, preferences, etc.
Mobile phone advertising implies text-based ads, banner advertisements, videos, or even ads in mobile games.
Considering the average screen size of mobiles, the advertisements must be optimized to fit into a smaller display area.
The benefits of this Facebook trend, include an increase in customer engagement rates, cost-effectiveness, personalized consumer relationships, and social media accessibility.
Mobile ads can have different forms and platforms. Some of them are banner, video, native app-based advertising, and gamified mobile advertising.
Mobile advertising is the future of the advertising industry. It is the quickest way to reach the audience to sell your brand or product.
In a world where more and more people are using phones more than they should, it would be ridiculous not to take advantage of the opportunities provided by mobile advertising!
4. Facebook ad costs will continue to rise
We already mentioned the popularity of Facebook’s Ads service, but let’s go more into the details.
EMarketer predicts that “over 80% of US marketers will use Facebook marketing in 2022”.
The reason for this is the fact that Facebook’s algorithm is amazing and targets people it knows will be interested in your ads.
This Facebook trend offers a limited number of ad placements and makes advertisers compete for ad space because Facebook users would feel overwhelmed with all the ads in their personal space.
How much to spend on Facebook ads?
If you don’t have a big marketing budget, you can spend as little as $1 per day on your Facebook ads. While this sum may seem too little to make an impact, you actually can get in front of many people.
To stay competitive, make sure to work on a good bidding strategy:
- Spend-based – spending your whole budget and getting the most results or value possible.
- Goal-based – you set a cost or value you want to achieve.
- Manual – you control how much you want to bid across ad auctions.
A huge number of marketers immediately means a lot of competition. In fact, there are 7 million advertisers on Facebook, and 85% of them have said that the rising ad costs are their main concern.
So, in 2022, be prepared for ads to get more expensive.
5. AR and VR used in advertising
Virtual reality technology is everywhere nowadays.
Even for the people who cannot afford their own VR headsets, there are malls with VR setups where everyone can experience this new technology for a small price.
AR, or augmented reality, is already used by everyone for free. Just think of Pokémon Go and how popular it was.
Both these technologies have found their use outside of gaming: they’re being used in medical training, helping people face their phobias, but also advertising.
In fact, they’re getting used so much and will be a huge Facebook trend in 2022.
These two technologies are taking a step further, making it possible for businesses to enable people to try on products via their phones.
Do you want to know if a certain purse goes well with the rest of your outfit, or if glasses fit your face shape? Augmented reality enables you to try these on with maximum convenience and precision.
We definitely recommend you follow the development of these two Facebook trends, so when they become big, you can be one of the first to utilize them.
6. Longer captions give higher conversion rates
Short captions on your Facebook posts are not interesting anymore!
Research shows that longer posts are performing better than shorter texts these days. That doesn’t mean you have to write the content of 1000 words. The ideal Facebook post is around 50 characters.
This Facebook trend shows that longer posts have more information and more details which attract consumers to keep on post.
A lot of text gives reassurance to the reader and influences them to choose your product.
When you create a post, you should:
- use emojis to attract attention,
- exhibit the facts about the product
- write a persuasive call to action.
7. Facebook groups – Blast from the past
Here’s a Facebook trend from 2019 that is still going strong and becoming bigger by the day.
In May 2019, Facebook posted an article where they spoke about how much they cared about good user experience and the promotion of content they think is most relevant to users.
What this means is that the Facebook algorithm prioritizes content from pages and groups you’re active in.
Zuckerberg even said that ‘groups are at the heart of the experience’. The platform made the Groups tab easier to find and inserted Group recommendations in more areas of the app.
No wonder Facebook is so vocal about the importance of groups, they’re pretty useful when it comes to brands.
Unlike Facebook pages where everyone is free to post whatever they want, groups are more private and give you the opportunity to create a special and safe environment for you and your followers.
Facebook groups are places where you can interact with people and talk to them about current trends and events. That’s where you should present your business, and attract more customers.
Don’t go too hard on advertising because the group should primarily be a place for chatting and creating positive experiences about the brand.
8. Facebook Stories – A way to increase your brand popularity
We previously mentioned how Facebook Story became more popular than Snapchat Story, despite Snapchat coming up with the concept, but let’s look a bit more closely into this trend.
Facebook Stories presents a separate feed that features images, videos, and posts that are viewable for 24 hours.
You can choose who you want to share it with, be that your entire friends list or only a few people (you can even select only one person).
In April 2019, this feature hit 500 million daily users, and this number continues to grow.
According to the research of stories users commissioned by Facebook, 62% of people said they became more interested in a brand or product after seeing it in a story.
There’s a reason for this popularity: people don’t have the time anymore to scroll their news feeds for hours and hours. Instead, they’re browsing the Story feed for what in a way are highlights.
Facebook stories offer a number of options, such as:
- tagging,
- adding links,
- polling,
- inserting gifs,
- question stickers.
And all these options call viewers to action.
Rather than posting only on the news feed, make 2022 the year that your business makes good use of the Story feature on all platforms.
9. User-generated content – Improve your relations with customers
User-generated content is not only big on Instagram, but it is also a huge Facebook trend.
Businesses have realized that posting photos of their loyal customers with their products and some text is the way to go.
User-generated content tells other people that you care about your customers and their experience with your products, which helps in building trust.
In this Facebook trend, you can create hashtags that your customers use when sharing photos, or ask a satisfied customer to share a post on your Facebook page.
If you aren’t using this trend already, it is highly recommended that you start.
Show the world how important your customers are to you through genuine and unique posts.
10. Importance of Page Customization
This Facebook trend may seem like a given and like it doesn’t belong on the list, but trust me, it’s absolutely worth the mention.
You wouldn’t believe how many times a day I open a Facebook business page only to see the most basic page layout, sometimes even without a proper cover image.
Page customization is something that businesses often don’t even think about but has a certain importance to it.
Use only quality images for your profile and cover pictures to show your business in the best way.
What businesses usually do is use their logo as the profile picture, so it’s easily recognizable. Make sure you include a call-to-action button on your page and don’t forget that you can customize your page’s tabs and rearrange them to your liking.
11. The Chatbots – Saving your time and money
Customer service has greatly evolved in the past few years thanks to chatbots.
By using them as personal assistants, they’re being automated to perform tedious tasks, and maybe most importantly, they’re used instead of people to respond to customers’ questions.
There are more than 300.000 active Messenger bots, who are able to respond to questions 24/7 and save you a ton of time and money.
It is important to program the chatbot to answer the most commonly asked questions about your product.
If you implement a Messenger chatbot, it will leave you more time to spend on performing other tasks and improving other parts of your business.
Finishing up
Despite new social media platforms emerging almost every day, Facebook doesn’t appear to be going anywhere just yet.
They’re constantly making changes and coming up with cool new features, all of which have been very successful.
Like every year, 2022 is bringing a number of Facebook trends, some old, some new.
What’s certain is that the ad cost will continue to rise, because of the ever-growing competition in advertising, and VR and AR will be used more than ever. Groups will become even more important, and we may even see the official Desktop Messenger release.
Hopefully, this article helps you prepare your Facebook profile and page, and grow your business in the upcoming months.
