W3 Lab Digital Agency provided Google Ads services to Word Clock, focusing on optimising their advertising campaigns and improving their conversion rates. Through strategic implementation and continuous monitoring, we achieved significant improvements in the client’s online performance and revenue generation.
Better Conversion Rate
Word Clock is an innovative company specialising in the production and sale of electronic clock boards that showcase time using words instead of traditional clock hands or digital numbers.
Word Clock faced challenges in reaching their target market effectively and converting website visitors into customers. Another problem was that their conversions were poorly set up. They have set it up to count Page View as a conversion, as opposed to our setting which counted purchases as a conversion.
The primary goal for Word Clock was to increase their conversions and revenue by improving their online advertising campaigns.
They sought to enhance their brand visibility and attract high-quality traffic to their website, ultimately driving more sales and establishing themselves as a leader in the electronic clock industry.
Upon taking over the Google Ads services for Word Clock in April 2022, we implemented a comprehensive strategy to optimise the client’s advertising campaigns and achieve their desired goals. The key solutions provided by our agency include campaign optimisation, conversion tracking and continuous monitoring and optimisation.
We conducted a thorough analysis of Word Clock’s existing campaigns, identifying areas for improvement. We restructured the campaigns, refined targeting parameters, and optimised ad copies to better align with the target audience’s preferences and interests.
Recognising the challenges with conversion tracking, we implemented robust tracking mechanisms to accurately measure and attribute conversions. This allowed us to gather reliable data and make informed decisions to optimise campaign performance.
The performance of Word Clock’s campaigns was closely monitored, and real-time adjustments were done to maximise results. We constantly analysed data, identified underperforming areas, and optimised bidding strategies, keywords, and ad placements to drive better ROI and conversion rates.
On top of all that, we have also done basic SEO corrections in the form of technical optimization, rewriting content, information structure, etc. We even created a blog page to start bringing organic traffic to the site which led to solid results and increased traffic.
If you want to make an impact in the digital world