Understanding how potential customers engage with the Invisalign brand and what motivates them to take the next step is the key when marketing Invisalign online.
The process is multifaceted and, for the best results, the digital marketing strategy should include the following:
- Knowing the customer journey
- SEO driven blogs
- Targeted Meta ads
- High-converting landing page
It is important to educate potential buyers, nurture them through personalized customer journeys, and use strategic campaigns.
This is how you will sell Invisalign online successfully.
Let’s break down this strategy in the text below, so you can fully grasp the concept of a successful Invisalign marketing campaign.
1. The Invisalign Customer Journey
It is crucial to understand the customer journey when selling Invisalign online.
The typical Invisalign customer falls into one of three categories:
- Awareness Stage – Heard about Invisalign but need more detailed information.
- Consideration Stage – Actively researching options and comparing aligners.
- Decision Stage – Ready to purchase but may need an extra push.
Once you structure marketing efforts around this journey, you can target each stage and make sure the customers receive the right message at the right time.
The Shift to a New Sales Funnel
The digital landscape is constantly growing and changing, once very successful, the old sales funnels are no longer valid.
Customers expect a more personalized and seamless experience rather than a rigid step-by-step funnel.
Modern marketing strategies should be dynamic and highly adaptive. They must provide continuous engagement. This way potential customers will get relevant content at every stage.
The currently relevant sales funnel consists of four key stages:
- Education: Blog posts can help introduce potential customers to Invisalign through informative content and engaging media.
- Sales: Guide educated customers toward purchasing through compelling offers and persuasive messaging.
- Re-Education: Re-engage customers by providing additional insights, testimonials, and unique selling points. You can do this through social media posts as well as blog posts.
- Re-Attempted Sale: Retarget users who did not convert, reinforcing the benefits of Invisalign and addressing any concerns they may have.
2. Blog Content as an Educational Tool for SEO and Meta Ads
Driving Organic Traffic with SEO Blog Content
People who are potential customers for Invisalign find the brand through Google searches.
These people usually have some knowledge about Invisalign but need to know more before making a decision.
So when a user types terms like “Invisalign vs. traditional braces” or “How long does Invisalign take?” in the search bar you should make sure that they find your blog post.
This is achievable through high-quality informative blog content that is optimized for search engines and required terms.
By creating educational blog posts that answer common questions, provide advice, highlight unique benefits, and compare aligners you will present yourself as an expert in the field. At the same time, you will be bringing in valuable organic traffic to your website.
You as an Invisalign provider have a competitive edge and attract more patients with its discreet and comfortable treatment options.
Offering Invisalign treatment makes your office stand out by presenting you as a competent professional who is constantly seeking professional growth and providing cutting-edge solutions to your patients. It enhances the appeal of your practice.
Meta Ads for Educational Content
Meta (Facebook and Instagram) ads are perfect for reaching audiences who may not yet actively search for Invisalign but are potential customers.
These users need to be educated first before making a decision. This makes blog content an essential part of the funnel.
Presell Campaigns:
- Meta campaigns should initially focus on driving potential customers to informative blog posts or video content that explains Invisalign’s advantages.
- These campaigns serve as an introduction, building awareness and positioning Invisalign as the best choice over competitors.
- Tip: Highlight benefits, such as comfort, aesthetics, and convenience, to create an emotional connection.
Now we move on to the next step.
3. Creating a High-Converting Invisalign Landing Page
Now the education phase is over, users move on to the decision phase.
Potential customers will need a compelling landing page to finalize their decision. A well-designed landing page can dramatically impact conversion rates.
This landing page for Invisalign of our long-term client MND Dental has an impressive 12% conversion rate.
Keep in mind that when introduced to the right customers it creates such results.
This is where experienced marketers come in. At W3Lab we are highly experienced in the dental niche. Click here to see our work.
Grow your Invisalign business
Why is This a High-Converting Landing Page For Invisalign?
These are the main elements that transform this landing page into a high-converting one:
- Clear Value Proposition: Explains Invisalign’s benefits concisely and persuasively.
- Social Proof & Testimonials: Shows real customer experiences and before-and-after photos.
- Strong Call-to-Action (CTA): Makes booking a consultation simple and frictionless.
- Urgency & Incentives: Offers limited-time discounts or bonuses to encourage immediate action.
4. Retargeting in Closing Invisalign Sales
Retargeting campaigns are very important for sales since not all visitors convert on the first visit.
Most likely, many people will need multiple touchpoints before deciding to buy any product or service, especially one on the pricier side such as Invisalign.
This is where retargeting campaigns play a crucial role in re-engaging users who have shown interest but haven’t taken action.
Here are some effective retargeting strategies:
- For undecided users: Serve them ads featuring FAQs, testimonials, or limited-time promotions.
- For those needing more education: Offer additional blog content, customer reviews, or case studies.
- For those who visited the landing page but didn’t convert: Provide an exclusive offer or highlight a unique benefit they may have overlooked.
Conclusion
To sell Invisalign online, you will need a well-planned marketing strategy that combines SEO-driven blog content, Meta Ads for education, high-converting landing pages, and strategic retargeting campaigns.
By understanding the customer journey and delivering the right message at the right time, conversions will increase and you will get more patients.
If you’re looking to enhance your Invisalign marketing strategy, start by investing in high-quality educational content and build a strong funnel that guides potential customers every step of the way.
Need help selling Invisalign online?
