AlphaZug | W3 Lab

AlphaZug

Alpha Limousine Company is one of the Switzerland’s leading premium limousine services. Our cooperation involved a full website redesign and the implementation of several new solutions, as well as creating, optimizing and maintaining Google Ads campaigns.

CLIENT:
AlphaZug
SERVICE:
Design, Development, SEO, PPC
LINK:
alphazug.com

Case study

Alpha Limousine Company is one of the Switzerland’s leading premium limousine services. Our cooperation involved a full website redesign and the implementation of several new solutions, as well as creating, optimizing and maintaining Google Ads campaigns. We also provide SEO services to Alpha.

Alpha Limousine Company is based in Zug and has a very specific audience. Website design is built around that, with the highest conversion rates possible as an end-goal. That was achieved through fusing innovative functionality on a conservative wireframe positioning. A heavily customized WordPress theme is built around that design, allowing Alpha to field first-class conversion rates, making their marketing efforts extremely effective.

As with the most of our full-service projects, the last leg of streamlining the design was done after the website went live. We used heat mapping to track user behavior and further improve website’s efficiency.

Alpha Limousine Company already had great image content, they employed a professional photographer that did a great job in creating professional images. Text content was written from scratch. Research showed that text content needed to be written conservatively in accordance with standards for most premium services.

Google Ads and SEO services have resulted in Alpha being a dominating force for both Zurich and Zug headquarters. We are proud to say that Alpha Limousine Company has transformed their digital presence and is now one of the leading limousine companies in Switzerland.

Design solution