Association for the Promotion of Serbian Food was founded with clear goal of showing Serbia and its food in the best posssible light, both in domestic and foreign markets. Special emphasis is placed on quality, specific taste and rich tradition of serbian food, also on education and promotion of domestic manufacturers too.
As a great consumers of home meal, our job was a bit easier because we could effortlessly relate with their values and goals and therefore make a website who will carry over those values in the best way. Focusing on education of manufacturers, fairs and other activities, as a precondition of good promotion, are the same values and approaches we share so we made sure to point them out.
The goal was to convey a clear and precise message, that is why the website is simple and easily readable but the background part of the job was extremely difficult. The end product is a website with great techical performance, amazing speed, totally bug free and with a good design.
Their approach and energy is something that inspired us and gave us wings for our future projects, so we are very proud of this cooperation and we are looking forward to work with them again.