EdelSwiss Limousinen GmbH is Switzerland’s leading premium limo service provider. Our cooperation with them involved a complete overhaul of the existing website, with both marketing and SEO services included.
In terms of design, it’s a heavily customized WordPress solution, tailored for the maximum conversion rate and built to meet the industry standards and the demands of their customers. Due to the very specific target audience, the design itself is a mix of conservative positioning and innovative functionality, supported by meticulous optimization, resulting in superb UI/UX experience.
EdelSwiss’ team realized the importance of having quality content on their website, so they hired a team of professional photographers to create image content for them. That made our job of creating a good-looking website easier. Text content was written from the ground up, so it could add an additional layer of professionalism and credibility to the website, an essential feature for a top-of-the-line transportation company catering to globetrotting clientele.
The last design iteration involved using heat-mapping to further streamline user behavior to maximize conversion rates. And we are proud to say that all that work has yielded excellent results, with EdelSwiss having over 3x higher conversion rate than most of their competitors.
Our paid and organic traffic campaigns have resulted in EdelSwiss being permanently present on top of the search pages for almost all of the relevant keywords, with EdelSwiss having a 45% market share in paid traffic and steadily being placed as either first or second result in Google searches for limo services.
Switzerland’s limo service market is the most competitive market in the world and we are proud to say that right now EdelSwiss is dominating in both paid and organic traffic due to superb design and strong digital presence.