Case study
The Faculty of Economics of the University of Prishtina, with its temporary headquarters in Kosovska Mitrovica, has been providing basic and higher academic education in the field of economics for 50 years. Young people can be educated and focused on acquiring knowledge from one of the 4 existing study modules. This is one of the most prestigious faculties of the University of Prishtina and they contacted us with a desire to refresh their website and present themselves in the best light.
They needed a fresher look so we did a redesign of the website using a ready-made theme. In order for the site to function without error, it was necessary to solve several bugs that spoiled the overall rating of the site. We customized the colors and icons to match the colors of their logo. We have also further customized some sections and CTA buttons to best present the benefits that the Faculty of Economics offers.
In order to present these benefits to as many people as possible, we turned to Google Ads and social media marketing, targeting a specific group of people. These are mostly young people who are preparing for the next chapter in their lives, for “freshmen year”. We have prepared a project plan that is in line with the goals of the faculty management. The idea was to create a closer relationship with the target group of people, which would result in a higher turnout for enrollment at this faculty.
Everything turned out the way they wanted. They liked the site very much, and the marketing brought results in the next enrollment period. We remain on good terms and look forward to future cooperation.
