Yes, you read right. It’s not an image anymore, with high resolution, a story-telling description, and a lot of smiles, it’s video now.
Here are 3 facts to prove that:
- Video posts have a 135% bigger organic reach than photo posts
- 64% of people are more likely to buy a product online after watching a video
- Videos on Social Media have on average 1200% more shares than images and texts combined!
We all know why that is, or better to say, we all FEEL it. Videos are more ‘’human’’, they can show us much more than images or text, it doesn’t have to describe itself, a video is an explanation itself. It’s a presentation of a person or company that is in it.
It’s doesn’t matter if you use Social Media for business, entertainment, or some third stuff, the point is that videos will help you a lot.
You don’t post videos and/or have engagements? Learn how to improve that.
How to create a video which will spread all over the internet?
First, you have only 2 seconds to grab the attention of the person that started your video. The practice of many popular influencers is they use the first couple seconds to briefly show what will appear in the video, and that way consumers will watch the full (or most) of the video just to see that scene their attention went to.
Second, technical details are important. We don’t need to spend time explaining why the high definition of a video is as important as a good production and sound quality. A video is made to be watched, not to be skipped or scrolled.
Third, the story is the most important thing. A video needs to be interesting, can contain some kind of a funny joke if appropriate.
If you want more people to hear about you and your product/service on Instagram, we can help you with that. You can sleep better knowing that your business is in safe hands.