There are over 4.39 billion internet users in 2019, and about 2 billion of them purchase things online, which is a lot of potential customers. Putting your business online is a necessity and the way you can achieve this is through a digital agency.
Simply put, a digital agency is an advertising agency that uses new technologies and techniques to promote businesses online, build their brands and increase their sales.
Why hire a digital agency?
As a business owner, you want people to know your brand, what it represents and the products that you’re selling. You want someone to hear your brand’s name or see the logo and immediately think of their great experience with your brand: your amazing customer service, excellent products, stunning website.
Because of this, they will recommend your brand to others and tell them how nice it was to work with you or buy something from you. But first, you want people to find your brand.
This is where digital agencies step in. They can manage your ad campaigns on Google or social media, make a website for you and optimize it so people can open it on devices of all sizes, they can write content for the blog of your website, in short, they can do anything you can think of.
What services do they offer?
The list is quite lengthy, so here are some of the services they offer most often:
- Web design
- Web development
- Pay-per-click marketing or PPC
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Responsive design and mobile optimization
- Brand Development
- Email lists
- Photography and video production
As you can see, digital agencies offer all sorts of services, both for businesses that are starting off and the ones that have existed for a while but want to increase their brand awareness.
What are the advantages of working with a digital agency?
Digital agencies are familiar with the most modern technologies and trends in the world of web design, web development and marketing. They are a group of highly skilled programmers, designers, and developers that, when united like this, can build and optimize a website from scratch.
If you feel like your business could be doing better, a digital agency knows how to evaluate what’s wrong and lacking. Afterward, they develop a strategy that will fix and make your business more successful.
Knowing the target audience
Maybe most importantly, digital agencies know how to identify your target audience, so whatever marketing campaign you choose to use, they know how to do it right and advertise your product or service to the right people. This also means they are familiar with cost-effective solutions for every problem.
A few years back, web designers and web developers were on two sides and were you to start a business for your website, you had to hire them separately and work extra hard to have their work synchronize to form a coherent website. But with a digital agency, you don’t have to worry about this. They are a team that communicates, separates the tasks and gets them done efficiently.
How to choose the right digital agency?
Here are some tips that will help you choose the right digital agency:
Establish what your business needs
Before you start searching for the best digital agency, it is important to know what your business needs. Determine the issues your business is having: maybe you feel like you should be getting more clicks, not enough people are purchasing your product, or you simply want a better online presence.
Once you know where the root of the problem is, you can move on to the next step.
Finding an agency that offers a solution to your problem
Simply googling ‘best digital agency’ and choosing the top one isn’t going to get the job done.
You should visit the websites of as many digital agencies as you can and see what they offer. Just because they are one of the best, doesn’t mean that they have to offer a service that you need. Take your time and inform yourself about everything they can do.
Look at their previous work
Once you have a small selection of the digital agencies that offer the services you need, it is highly advisable to check their previous projects.
This can give you insight into how effective their solutions are, what their work looks like, and most importantly, the results of their campaigns.
Friends and family can also give you good recommendations and tell you about their experiences with the digital agencies they worked with.
Set up a meeting
Meetings are highly useful, not only because you can discuss all your problems and questions in-depth, but also because you can get to meet the team you will be working with.
If you don’t feel comfortable speaking to them or being around them, or you feel like they’re not answering your questions well or don’t have good solutions, you will probably want a different digital agency. If they show that they are prone to disagreements and arguing, this is probably a good sign to dash. Good communication is crucial, and if there is none, nothing will ever get solved nor done.
Digital agencies employ the most modern technologies and solutions to help businesses with their online presence, business growth, and brand building. They offer dozens of services, suitable for any problem a business could have.
Hire the right digital agency today and establish your brand!