LINK is an international NGO with a mission to address and solve the problems in war-torn regions, such as high unemployment rates and lack of education opportunities. They came to us with a website that was initially to be redesigned, but after some deliberation and a few mockups, they decided to get a brand new website for their organization.
LINK’s website was to cater to two very different audiences with two different goals in mind. The primary audience consists of war-affected youth, to whom the website offers information about LINK’s mission and current ongoing projects which they can join. The secondary, equally important, audiences are donors and decision-makers for various governmental and non-governmental organizations as LINK wanted to have the highest transparency possible in regards to their projects.
We came up with a clean and beautiful design that resonated with the messages LINK wanted to relay to their audiences, with huge headings followed by larger amounts of smaller text. This allowed the visitors to selectively filter out the content and dedicate their attention and time only to the things they feel are relevant for them.
We are still working with LINK on various campaigns, and we are proud to have them as clients. They not only challenge us in our work but also allow us to show the true level of expertise and proficiency that the W3 Lab team possesses.