Case study
MapMyApple is an application created by Fresh Agriculture Technologies. The purpose of this application is to help apple growers find out in advance whether their fruits are in danger of diseases or pests, and to perform preventive protection accordingly. Thanks to the cooperation they have with Cornel University in New York, they are able to offer their customers the latest scientific research in the field of agriculture and the application of new technologies in agriculture.
Our task was to do a complete redesign of the website so that their application was presented in the best possible way. The design needed to be refreshed to maximize UI / UX. Potential users of their application are small and medium-sized apple growers, as well as large companies, agronomists and horticultural consultants. The design had to attract this specific group, but also to make the use of the application easy and intuitive.
The result is a site that abounds in quality image content and illustrations that perfectly explain how the application works. In addition, everything is clear and the content is easy to read. Whoever visits the site will easily find out all the necessary information.
Our cooperation is still ongoing because we are in charge of maintenance and so far we have had the most positive impressions. We hope that it will stay that way and that we will cooperate on new projects in the future.
