The Though Club is one of the most unique challenges we’ve ever faced. They are an adventure activity provider with over 15 years of experience. They offer a various number of activities such as trekking, martial arts, alpinism, survival, military tactical training and many others.
The main challenge was to incorporate this wide array of activities and products into one coherent design that would cater to all these somewhat different audiences. Our choice was to go with the neutral black and white dominant design with original photo content to add context and warmth in categories where it was necessary.
It was truly challenging to technically bring this website to high UI/UX scores due to the necessary structure and content, but we are proud to say that “The Tough Club” is one of the best performing websites in all aspects.
The Tough Club was both a delight and a challenge to work on, but the end result was well worth the effort for all parties involved, as well as the Club’s growing audience looking for new and unique ways to challenge themselves.